CHIEF MARKETING ADVISOR
As an on staff or consulting CMO for over 75 tech companies, Alyssa brings practical, efficient marketing leadership to organizations including: SEDONA Corp, PeopleDoc, Centerline, Northeast HR Association (NEHRA), Globoforce, Assoc of International Product Managers & Marketing (AIPMM), Nokia, EMC, Choice Hotels, IBM, IDC, Logmatrix, Aberdeen, J Ross Wine, DSI Communications, Integration Point, Cambria Consulting, SmartSoft, Zebra Technologies, Pitney Bowes, and dozens of other B-to-B and B-to-C companies. She is particularly expert in developing marketing strategy, compelling communications and revenue-resulting business relationships. Alyssa is the author of 6 books including, “No Time Marketing: small business-sized steps in 30 minutes or less”, “Software Product Management Essentials”, and “Kickass Confidence: Own Your Brain. Up Your Game.” She is the co-founder of The American Confidence Institute which conducts and collects research on the science of confidence. Alyssa also serves as the Executive Director for CEO Connection’s Angel Investment Network and does pitch coaching for various clients including France’s top entrepreneurs and MIT’s high school entrepreneurship program.
Keynoting multiple times each month, Alyssa has lead sessions at MIT, IBM, Staples, Pepsi, The Commonwealth Institute, The Institute for Entrepreneurial Excellence, Small Business Administration (SBA), Family Business Centers, American Banking Association, American Marketing Association, Strategic Management Institute, World Diversity Summit at the UN, The Women’s Congress, and many more.
For many years, she wrote technology sections for BusinessWeek and Forbes and was also published in SoftwareCEO, Entrepreneur, Chief Marketer, MarketingProfs, MassHighTech, Reader’s Digest, and dozens of other publications. Dver is frequently interviewed by media such as CNN Money, NPR, CNBC, Boston Globe, dozens of bloggers and book authors.
Since 2011, Alyssa has been a finalist judge for the International Stevie’s Awards for both Marketing and Best Employer categories. A graduate of the Wharton School, University of Pennsylvania, Alyssa is an AIPMM-certified product marketer and manager.